Strategic Planning

This page will be continuously updated throughout the process.


The Brunswick School Department embarked on developing a new Strategic Plan.

Following the expiration of the district’s most recent strategic plan at the end of the 2020-2021 school year, district leadership began preparing for a new strategic planning process. 

The process allowed Brunswick School Department to reevaluate the district’s priorities and set goals for district performance in future school years. 

The district shared a strategic plan draft with the School Board at the June 14, 2023, meeting. Superintendent, Potenziano worked collaboratively with stakeholders to create our district’s strategy so that all students experience Brunswick Schools in a way that allows them to reach their greatest potential academically, physically, and socially-emotionally. To accomplish this, the strategic planning process included five phases:  

  1. Process Design

  2. Community Engagement

  3. Learning/Data Review

  4. Strategic Plan Design

  5. Communication Plan

The process was inclusive and involved input from various stakeholders. Working with a consultant, we will facilitated two parallel conversations between a Core Design Team and a Strategic Advisory Committee. The Core Design Team reviewed and provided feedback on all draft documents before they were sent to the school board for final approval. These two groups make up the BSD Strategic Plan Taskforce. Additionally, survey data was gathered to provide data and feedback from our community further. Below is a description of each group and its primary purpose.

Core Design Team: This team consisted of key decision-makers responsible for planning the design of the district plan process. This group finalized recommendations from the Advisory Committee, incorporated feedback from survey data, and authored the action plan designed to achieve the strategic plan goals.   

Advisory Committee: This group comprised approximately 30 key stakeholders, including school administrators, teachers, and parents. The committee collaborated to draft and recommend key foundation statements, district priorities, core values, goals, and action steps. 

Advisory Committee

Dr. Phil Potenziano, Superintendent
Shawn Lambert, Asst. Superintendent
Suellyn Santiago, Chief Academic Officer
Dawn Blanchard, Dir. Human Resources
Tricia Faulkingham, Dir. Tech. Systems
Ruth Joyce, Asst. Dir. Special Education
Heather Blanchard, Principal HBS
Tim Gagnon, Asst. Principal BHS

School Board
Beth Bisson, Chair
Elizabeth Sokoloff
Erica Carley Harris

Town Council
Abby King

BSD Staff
Brigitta Valente
Andrea Feigner
Caitlyn D'Amour
Michelle Russo
Brian Pressley

Community Members
Jessie Chalmers
Hannah Chatalbash
Julie Criscitiello
Tom Farrell
Giff Jamison
Pamela Jenkins
Benedita Kakhuba
Marshall Shepard
Kathryn Stegeman

Strategic Planning 1

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Strategic Planning 2

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Strategic Planning 3

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Strategic Planning Presentations